In"The Way Forward for Samsung, and Innovation", it speaks at length about finding a manufacturer's own 'experience'. The example that the author used was Apple. Every Apple device works in the same way. The touchpad on an Apple laptop navigates the monitor in the same way that your finger would on an iPhone, and those same motions on the iPhone remain true for the iPad. The fonts are all the same, the way in which one would access information is the same, even something as simple as the ratios used (the Golden Ratio) for the dimensions of the device are the same. The 'Apple Experience' pervades through every single one of its products. When you buy an Apple device, you know that it will be just like any other Apple device (obvious product differences aside).

With Samsung, as the article discusses, this is not the case. The Samsung phone that I had when I was younger was different that the Samsung phone that my friend had. Obvious differences aside, such as a flip phone to a full keyboard, they were two entirely different things. The way I got to messages was different, if I pressed the left menu button on his phone I got taken to contacts, rather than recent calls. This issue pervades to this day, and it prevents Samsung from attracting 'true loyalty', of the almost cultish variety that Apple has.

With regards to ourselves, I feel as if the lesson to be learned here is to not fall into the trap that Apple wants everyone to fall into. There is no perfect formula for anything in the manufacturers world - there is always going to be something else out there that one could brand as their own. As innovators, our job is to create that something that nobody else has, rather than chasing a model that somebody else has already proven. We need our pinch-to-zoom, so to speak - using that same idea, as Samsung has tried to do, will always put you behind the original. Discover.